top of page

The Orchid Show:
Florals In Fashion

2024
Project type

Rebranding

The Orchid Show: Florals in Fashion by the New York Botanical Garden (NYBG) blends the beauty of orchids with fashion. For this project, I redesigned the logo and typography and created motion-based promotional materials to celebrate the mix of nature and fashion.

Artboard 22-100.jpg

The goal was to capture the elegance of floral fashion in a modern, simple style. The logo reflects the graceful shape of orchids, while the typography and motion add a fresh, stylish feel. 

Artboard 22_2-100.jpg
Artboard 22!_2-100.jpg
orchid web design_update_JP_edited.jpg

For the motion, I aimed to capture the delicate beauty of a flower in bloom, bringing to life the natural rhythm and unfolding layers of each petal.

Orchid tote 6.jpg
Orchid tote 1.jpg
Orchid_ Banner Mockup.jpg
Mug in Sand Mockup.png
Screenshot 2024-10-08 at 1.39.42 PM.png
ticket mockup 2.png

Art Direction, Design, Motion

Heewon Noh

bottom of page